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Introduction to Product Management
Product Management is a function that strategises, defines, and manages an organisation’s range of products and services. It is the hub that brings together Customer, Market, Technical and Financial knowledge so that it may determine the types of products and services that a company develops and continues to offer in the market.
To provide your company’s products and services the best chance for success in the market, it is important to engage with Product Managers.
The Introduction to Product Management course is a one-day interactive course designed to arm those wanting to work more effectively with Product Managers with the appropriate language and key Product Management concepts. Participants will have the opportunity to apply the material learned during the course through a series of exercises so that they may best engage with Product Managers to collectively deliver tangible results for their business.
Participants will learn:
  • About products.
  • About a product’s lifecycle.
  • The difference between a product and a project.
  • The Brainmates Product Management Framework.
  • About Product Management and the importance of this function in an organisation.
  • The various roles in Product Management and how to interact with them.
  • Key Product Management concepts.
  • About value propositions and positioning statements.
  • The importance of strategic planning, product Roadmapping and financial management.
Business Benefits
  • Organisations will realise immediate and ongoing benefits of investing in extending their organisation’s knowledge of Product Management: This includes:
  • A shared understanding of the function of Product Management.
  • A common language to discuss existing and new product ideas.
  • More cohesive teams as they support Product Management deliver value.
  • Increased efficiency as teams become more are aligned.
  • A competitive advantage for your business.
Course Outline
1. Key Product Management Concepts 
2. What is Product Management?
3. Product Management Roles
4. The Brainmates Framework
5. Product Strategy
6. The Product Lifecycle
7. Product Roadmaps
8. Product Marketing 
Who Should Attend?
  • Sales Executives
  • Marketing Managers
  • User Experience Practitioners
  • Business Analysts
  • Project Managers
  • Engineers


For more information on course module, please refer to our brochure.


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