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Financial Fundamental For Product Marketers
Successfully Product Managers know their way around their product’s financials. They should be able to convey the health of their product today and anticipate the path that it will take.
The Financial Fundamentals Class is a refresher course to help Product Managers revise their financial knowledge and improve their ability to understand and explain the key financial terms that underpin the product’s performance.
The Financial Fundamentals is a two-day interactive course designed to arm Product Managers with the language and a more thorough understanding of key financial concepts. The course also provides Product Managers the opportunity to practice delivering financial information under 3 different scenarios:
1. Assessing the performance of a product.
2. Forecasting the performance of a product.
3. Requesting investment for new product development
Participants will learn:
  • Concepts such as Revenue, Cost, Operational Cost versus CAPEX, Margin, Cash Flow, Annual Reports and Non-Financial Metrics.
  • To determine how these concepts are applied in Product Management.
  • Key issues that arise when applying these concepts.
  • How to calculate financial concepts (as described above).
  • How to make decisions using financial tools.
  • How to calculate a market opportunity.
  • How to confidently explain the product’s performance to Executives.
Business Benefits
Organisations will realize immediate and ongoing benefits of investing in their Product Management capabilities:
  • The presentation of financially sound, compelling opportunities for the business to determine which to select and pursue.
  • The ability to make better investment decisions.
  • More focus on the bottom line.
  • A competitive advantage for your business.



  • Introduction
  • Reading and Speaking the Language of Finance
  • Using Finance as a Communication and Decision Making Tool
  • Pulling It Together Using 3 Case Studies
Who Should Attend?
  • Product Managers
  • Product Marketers
  • Product Analysts
For more information on course module, please refer to our brochure.
Download Course Brochure Course Schedule
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