Hotline: 1800 PROGRESO (1800 776 4737)

Positioning Your Product For Success (Workshop)



Product positioning is an important part of a product management strategy. It helps buyers and users understand where a product ‘fits’ in terms what it offers, and how it compares with competing products

This introductory workshop is designed to provide product management, marketing and business development professionals with the knowledge and skills to establish market awareness and position their products effectively in new markets.



-Understand your customers’ needs and purchasing behaviour

-Set clear product positioning goals and objectives

-Learn  about great value proposition to increase your products’ value and attractiveness

-Build greater market awareness through a multi-channel approach


Learning Take-Aways

-Overview of Product Positioning and  Establish your Current Persona for Buyers and Users of Your Products

-Creating Your Customers’ Buying and Users Persona for the new Market Segments

-Establish your Current Marketing Position for Your Product

-Understand Product Positioning and how to plan for the positioning strategy

-Building a successful Product Positioning for your Market Segment.


Target Audience

-Product marketing directors and managers

-Product managers

-Corporate marketing managers

-Advertising managers

-Demand generation managers

-Business owners


-Marketers of all levels working at large companies

-Business leaders working at start-ups or small companies



Date: 25 July 2016 (Monday)


Venue: Progreso Training

           67 Ubi Road 1 Oxley Bizhub

           #07-10 (Lobby Lift 1) Singapore 408730


Time: 9am to 5pm


Fee: $428 (Inclusive GST)

Early Bird Fee (register before 30 June 2016): $374.50 (Inclusive GST)


Don't wait : Seats are limited - Register Today!

Please contact Progreso Training @ 1800 776 4737 (1800 PROGRESO)  | for more information.


Save 60% or up to 400% Tax Rebate via Productivity and Innovation Credit (PIC)

For more information, contact us or visit

Course Schedule
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