Hotline: 1800 PROGRESO (1800 776 4737)


Positioning your Product for Success

Product positioning is an important part of a product management strategy. It helps buyers and users understand where a product ‘fits’ in terms what it offers, and how it compares with competing products

This introductory workshop is designed to provide product management, marketing and business development professionals with the knowledge and skills to establish market awareness and position their products effectively in new markets. 

 

Outlines

- Understand your customers’ needs and purchasing behaviour 

- Set clear product positioning goals and objectives 

- Learn about great value proposition to increase your products’ value and attractiveness 

- Build greater market awareness through a multi-channel approach 

 

Learning Take-Aways 
- Overview of Product Positioning and Establish your Current Persona for Buyers and Users of Your Products 

- Creating Your Customers’ Buying and Users Persona for the new Market Segments 
- Establish your Current Marketing Position for Your Product 
- Understand Product Positioning and how to plan for the positioning strategy 
- Building a successful Product Positioning for your Market Segment. 

 

Target Audience 
- Product marketing directors and managers 
- Product managers 
- Corporate marketing managers 
- Advertising managers 
- Demand generation managers 
- Business owners 
- Entreprenuers 
- Marketers of all levels working at large companies 
- Business leaders working at start-ups or small companies 

Trainer:

 

 

Mr. Stanley Ng helps entrepreneurs and business people take decisive action so they can take their greatest work into the world. 

He is an entrepreneur, business advisor and master trainer in product management. He currently consults with several organisations as an advisor in product management to bring their best product to the market. 

He has more than 25 years’ experience in leadership positions in Information Technology, Hospitality and Biotechnology in regional and national level with the Genting Group, Microsoft, Hewlett-Packard as well as start-up companies. He experiences include managing business and product innovation in hardware, software, cloud services, supply chain, loyalty and intellectual asset licensing. 

He is a certified trainer for the certified product manager (CPM) and certified product marketing manager (CPM) professional certification awarded by the Association of International Product Marketing and Management (AIPMM). 

He received his Bachelors in Business in Management Information Systems from the University of Oklahoma, USA. He is a WSQ certified trainer, assessor and curriculum developer. His professional qualification includes certified product manager (CPM), certified product marketing manager (CPMM) by Association of International Product Marketing and Management (AIPMM), Project Management Professional (PMP) by the Project Management Institute (PMI), Certified Professional Intellectual Asset Manager by Malaysian Institute of Management (MIM).   

He participated in the QB3 biotechnology Entrepreneurship Programme, U.S.A. (UCSF) and served as a judge in the MSC-APICTA award for 3 consecutive years. 

 

Fee: $428 (Inclusive GST) 

Dont't wait: Seats are limited - Register Today! 

Please contact Progreso Training @ 1800 776 4737 (1800 PROGRESO) | enquiry@progreso.com.sg for more information. 


Save 60% or up to 400% Tax Rebate via Productivity and 
Innovation Credit (PIC) 
For more information, contact us or visit 
http://www.iras.gov.sg/irashome/picredit.aspx

 

Contact Progreso Training

Call: 1800 PROGRESO (1800 776 4737)

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